04 Jan How Teamwork Begets Excellence
In November last year, the Pinnacle team pitched & won the tender to conduct *SCAPE’s upcoming Creative Fellowship Programme. We caught up with Wei Liang and Shaun, and found out how teamwork was key to the success of the pitch.
For a start, tell us what *SCAPE’s Creative Fellowship Programmeis all about.
Lim Wei Liang (WL): *SCAPE’s Creative Fellowship Programme is essentially a startup accelerator programme. Through this programme, *SCAPE aims to equip youth entrepreneurs in the creative industry with the knowledge and skills necessary to develop their startup into a scalable business.
What sorts of knowledge and skills will the Programme be imparting to participants?
Shaun Sng (SS): In our proposal, we broke the Programme down into five key areasor modules.
The first –“Framework and Discovery”–covers various startup methodologies and how founders can form the right teamaround them.
The next area covers “Venture Design”. This is all about customer segmentationand identifying the startup’svalue proposition for each segment.
Thirdly, we’ll delve into “Product Design and Development”–wireframing, design thinking, UI/UX design, user journeys, and ultimately developinga Minimum Viable Product.
Next up are “Go-to-Market Strategies”–its development as well as the use of Search Engine Marketing, Search Engine Optimisation, social media marketing, and content marketing
In the last module, we’ll be covering “Startup Financials and Investment Strategies”. This involves how to calculate various key metrics such as customer lifetime value, customer acquisition cost, as well as how to create persuasive pitch and presentation decks.
Besides the above five key modules, we proposed an additional module about“Web3 as a Solution”. This would cover componentssuch as cryptocurrencies and Non-Fungible Tokens–their utilities along with how they could be integrated into a business. We decided to propose this module as Web3 is known as a potential driver of the creative industry, and aligns with *SCAPE’s objective of developing more creative minds.
Take us behind the scenes of developing your pitch to *SCAPE and how do you think your pitch stood out from the competition?
WL: First and foremost, we had the right people – each with the necessary expertise to contribute to the development of the pitch!
SS: We were like the Power Rangers coming together to formulate aformidable proposal for *SCAPE!
WL: Other than having the right team, I think our presentation defined the problem statement well, and we were able to convey exactly how each segment in our presentation addressed the problem statement. I also think that our focus on practical mentorship along with how we could wield Golden Equator’s ecosystem to help startups with capital, community, and learning enabled us to win the day!
“…we had the right people –each with the necessary expertise to contribute to the development of the pitch!”
Were there any memorable moments or takeaways from this whole experience that you’d like to share?
WL: I think that the sense of everyone on the team uniting towards a common goalwas the most memorable. Although each of us took the lead in our own area of expertise, we worked together by giving critical feedback on each other’s area of contribution.
“…the sense of everyone on the team uniting towards a common goal was the most memorable. Although each of us took the lead in our own area of expertise, we worked together by giving critical feedback on each other’s area of contribution.”
So… What’s next for the team?
WL: Essentially, getting down to making sure we deliver everything we promised in our pitch!
Interested to find out more about *SCAPE Creative Fellowship Season 5? Visit www.scape.sg/cf5/ to learn more about the programme – registrations are now open (till 16 January 2023).
This article was originally published by Golden Equator People Experience Management Team